As part of its sustainable development programme, John Swire & Sons has recently announced its commitment to an ambitious, nature-based initiative aimed at restoring a coastal wetland ecosystem in Louisiana.

The company is partnering with Restore the Earth Foundation on a reforestation project to restore 10,000 acres of native bald cypress and tupelo trees in coastal Louisiana – one of North America’s most vital wetland ecosystems.

Over two million trees will be planted, sequestering carbon emissions, contributing to the reduction of land and sediment loss in the area, improving ecosystem services for the landscape and enhancing wildlife habitat. Restored forest will help protect and restore wetlands and marsh from fragmentation, saltwater intrusion and invasive species.

The trees also provide storm buffering capacity against wind and waves together with flood control benefits, which are critical in hurricane-prone Louisiana, where wetlands serve as natural defence barriers for nearby communities.

In addition to its environmental value, the project will provide significant social and economic co-benefits to local communities, such as job creation, improved quality of life and enhanced recreational use.

“It’s about restoring a fragile ecosystem, protecting livelihoods, and leaving the land better than we found it,”says James E. Hughes-Hallett, Director of John Swire & Sons.

Tree planting is expected to begin towards the end of the year and continue through May 2026. This large-scale, long-term project will help increase environmental awareness and engagement within the Group and the wider community, and promote a sustainability culture aligned with Swire’s commitment to climate resilience, biodiversity and generational responsibility.